Showing posts with label MiTo. Show all posts
Showing posts with label MiTo. Show all posts
The most sexy automotive PR campaign by Alfa Romeo UK
Tuesday, February 1, 2011
Forget the Stig, this is the new secret :)Alfa Romeo UK recently started a PR campaign on internet, Can You Handle Italian Passion? And this campaign became an internet phenomenon. Campaign is really creative and also challenging. You are trying to talk with a sexy Italian lady in London, actually in her flat.
This is an interactive video experience based on Flash, and you are being directed by options. Such as; where to sit and what to play in stereo. However in the last stage, you have to use your ability to continue! But that’s not easy, her mood can change unexpected and you may not end up very well!! So, be careful.Unfortunately there is a minor problem with this website, it is only accessible from UK! I don’t know why but the whole experience is limited to UK! So, I did a favour to you all and uploaded only some parts of her. I hope that Alfa Romeo UK and their PR agency will be kind to allow this small show :) If I receive any request to remove the video, I will do so!
A small hint, she never does that thing!
Actually this website offers the same excitement which I had while driving the Alfa Romeo MiTo. Great job has done :) Below, you can find my other post about MiTo.
In terms of global Alfa Romeo image, this campaign is excellent, I wish that it was made for global campaign. Movie and the product definitely matches with each other. When you drive an Alfa Romeo MiTo Diesel, you will see what I mean! Totally unexpected, unpredictable and entertaining. Sounds like movie has the inspiration from the diesel :)
Pictures' and Videos' Copyrights
Alfa Romeo
In terms of global Alfa Romeo image, this campaign is excellent, I wish that it was made for global campaign. Movie and the product definitely matches with each other. When you drive an Alfa Romeo MiTo Diesel, you will see what I mean! Totally unexpected, unpredictable and entertaining. Sounds like movie has the inspiration from the diesel :)
Pictures' and Videos' Copyrights
Alfa Romeo
Sex Sells with MiTo Diesel
Thursday, September 23, 2010
Travelling with plane in economic class is one of the unpleasant ways of transportation. It is just offering enough space for people who do not exist, you cannot sleep, you cannot feel comfortable. Also you have to arrange your luggage limit to 23 kilos and you have to drive to airport which is in the middle of nowhere and land to an airport which is in the middle somewhere. Basically if you are not travelling with first class, this is the usual way for travelling long distances.
However today I discovered another way ;) I drove Alfa Romeo MiTo diesel. That’s a diesel powered Alfa Romeo, but it is not like ordinary diesels. As I mentioned before, it is offering 320 newton metres of torque which is enough to tow moon from 1,6 litre engine. And it produces 120 horsepower. But the torque turns the travel into first class pleasure.MiTo is a small car to compete with snob Mini. I don’t like Mini because all snobs are driving it, therefore I always ignored. And also it is too much German for a British! But the MiTo is totally something else. With this enormously powered diesel engine you ignore all the annoying details.
I really don’t like manual gearbox. I know many people are saying “I can control the car with manual, automatic is blab la”. Sorry I have never ever agree with you, the best automatic for me especially double clutch ones. But MiTo diesel does not offer automatic with diesel. Does it annoy me? Of course no! It is the best manual car to buy and to drive! And this lunatic diesel revs up to 5000 rpm. I cannot realize how it reaches to 5000 rpm so quickly. First gear 5000 rpm, second gear 5000 rpm and I couldn't realize how it happened some quickly. This engine is lunatic :)
After my journey with MiTo, I found the alternative way to travel long distance. Diesel MiTo! With MiTo, you don’t have to worry about ticket prices, luggage limitations, you can eat whatever you wish to eat, you can choose whom to seat next to you and it will be enjoying. If I had a MiTo diesel, I would definitely travel to Birmingham with it.Ferrari with decent back seats: MiTo
Sunday, June 27, 2010
Hundred years of Alfa Romeo! 2010 is the 100th birthday of world's one of the most iconic and sexy car brand. Even the Enzo Ferrrari raced for Alfa Romeo before he established his business Ferrari. Everyone in automotive world had direct or indirect relationship with Alfa Romeo.
100th anniversary started on their website, I did not see any special 100th anniversary limited edition cars or anything else or any activity on Alfa Romeo dealers yet! I guess Alfa Romeo forgot that this year was the 100th birthday. At least they could have offered some limited editions to make this year unforgetable.
Actually they made a special logo and of course t-shirts and other thing with those logo on their online store. Actually I was going to buy a 100th anniversary t-shirt but the delivery costs 10€ and t-shirt costs 21€! Very interesting!On Sunday, I went to a Alfa Romeo dealer with my friend. He is planning to buy a Alfa Romeo MiTo, which is my favourite sexy super car. For that price tag, you cannot buy something better. Forget Mini, it is just an overpriced German car, go buy an Audi A1 and you feel better inside.
The main thing which I like in MiTo is the DNA switch. This switch let's you to change the character of car by choosing from dynamic, normal and all weather. By choosing these three programmes, you are able to change the reactions of the car. This is a basic or cheap version of Ferrari's Manettino switch which you can find in F430, 458, 599 and 612 models. This also changes the driving character of the car by choosing different programmes. 
There was something missing in MiTo and that's was dual clutch automatic gearbox. And hopefully, now you can have it in petrol engine! I don't want to discuss about engineering thing, basically this automatic is extremely quick to your responses and you will be changing gears like in F1 car. Actually Ferrari 458 and California have the same transmission. It is excellent, don't buy the manual :)All these technologies can be read from their website and you will not be shocked when you experience them. However MiTo has something which usually does not appear in coupé Alfa Romeos! It has legroom in back seat :) I am serious, 1,86 metre adult can accommodate without any problem at the back seats :) So MiTo is small Ferrari with proper back seat :)
By the way; don't miss to check matte grey Alfa Romeo Brera, despite its huge weight more than the moon, this car looks really great this new color.
Pictures are taken from;
Alfa Romeo and Ferrari Websites
Baby Audi
Tuesday, June 15, 2010
Audi A1! For quite long time Audi was promoting its new small Car A1. After the A2's trauma, Audi hesitate to introduce a small car. What happened with A2? It was beyond its time and made from aluminium which made it pointlessly expensive as the consumers do not pay that much of attention that thing! Also it was not sharing the Audi design concept, it was too tall for the Audi brand. Anyway, Audi halted the A2 long time ago.
Audi introduced this car to have a place in popular small car segment which is dominated by Mini and Fiat 500. This is a very profitable segment, people can reach to luxury brand with reasonable prices :) Also Audi will add new customers to its portfolio. Everything sounds great! They also producing this car from steal, which is much cheaper :) Also they are offering a rear suspension which could turn your journey into nightmare!
Mini and Alfa Romeo MiTo are offering independent rear suspension. Many of you don't have no idea about this. Basically, this technology offers better handling and comfort and also more cost. Audi claims it is taking more space in that back. Anyway, what Audi A1 is offering twist beam rear axle. This means Audi saved cost and offers to feel the road in your back. Audi A1 is a sport shoes which does not have the comfort.
Don't think that A1 will cost cheaper by avoiding independent suspension. It will be expensive, actually over priced like other Audis! And many people will rush into Audi dealers to buy one. Honestly, I don't have any problem with Audi, probably it will be a high quality small car with Audi engineering and it will be a very good alternative to people who got bored of Minis! Would I buy one? Hmmm, I really don't know but there is one thing is very clear, Audi A1 is the best looking Audi! There is also Alfa Romeo MiTo with a better soul :)
Pictures are taken from;
Fiat, Audi, Mini, Alfa Romeo Websites
Minimize consumption, maximize pleasure: Alfa Romeo MiTo Diesel
Friday, June 4, 2010
MiTo; Alfa Romeo's one of the best looking car and probably the best looking car in small hatch market. I do know that Alfa Romeo has a bit more reliability than a fake iPhone but that was the past. Now Alfa Romeo is in a new era, we can see this from their new engine range.Especially the diesel! Yes, Alfa Romeo and diesel sounds similar to chips and chocolate but world has changed, people are looking for diesel engines even in their sports car. Therefore, Alfa Romeo MiTo is offering a 1,6lt diesel engine. I know this is not a something very unusual but when I focused on details, it was unbelievable.
This ordinary 1,6lt diesel engine is offering unordinary amount of torque, 320nm! What is torque, you might be saying! It is a bit complicated to explain but it is a huge amount for a such small car. BMW 318d has the same amount of torque from 2,0lt diesel engine. You imagine the rest, this MiTo is a new era for diesel power! Words are useless to define the enjoyement of this huge amount of torque in a small car. This is like a super computer at the size mobile phone :)
When Alfa Romeo couples this diesel engine with double clutch auto transmission, that would be the best car can be bought on earth :) Minimize consumption, maximize pleasure :)
Picture are taken from;
Alfa Romeo Website
What is Countryman?
Monday, May 3, 2010
The Mini! Excellence of repackaging :) Personally I never liked the Mini. It is a very well made and a very nice car, it is combining the Mini heritage with sophisticated technology. BMW made a very good job and never ruined the heritage. However, I never like the Mini :( Despite its unique characteristics, it was a brand which is not very close to me. This is totally emotional! In my opinion, Alfa Romeo MiTo and Fiat 500 are totally much better looking cars than the Mini. Also Fiat 500 is slightly better than Mini while packing the heritage with contemporary automotive world. Especially the price. Mini is a overpriced car, that's absolutely clear. You pay too much money for a small car. Macro priced, micro sized!As usual BMW, transposed its product extension strategy to Mini, and Mini introduced the Clubman which looks like a Ford Transit from the back. It could not manage to achieve a success like normal Mini but some people bought it. And Mini followed the popular culture in automotive business and design a Mini SUV which is totally pointless. Yes, there is no competitor in this segment and it will collect the whole potential customers, if they are existed! Until now everything is fine, normal German style extension strategy in a British car.
But the most stupidest thing is, Mini Countryman (SUV) is not four wheel drive! Yes, it will be front wheel drive and you can have the four wheel drive only with S model. Very nice! A very expensive SUV which is not a proper SUV! I know, there are some SUV like this on market; they are only front wheel drive but they are not asking a price which is more expensive than an island! Those front wheel drive SUVs are cheap! This Clubman front wheel drive partial SUV will a very interesting car from Mini. Actually more interesting than Apple iPad. Despite its pointless disadvantages, like Apple iPad, some people will just buy because it looks nice. Nicer than Mini Clubman and people will buy this weird SUV just to own it :)
Pictures are taken from;
Mini and Apple Websites
Run Snob Run!!!
Saturday, February 27, 2010I am sure that you remember the movie Run Forest Run. I was thirteen or fourteen at those times and I still remember that nice movie :)
When I started to looking around people and what they are driving, I noticed something. People love to buy cars which can make them look snob. Actually, their cover story is; this car has a great design or this car is a status or they make up a story from that brand actually which does not exist and they are saying this car is reflection of this brand. Sorry!!! But car experts do not eat this :) And when someone asks critical questions about your car, don't make up story, you will look very pathetic. Best option accept that you want to show off or change the topic. My recommendation is to change topic for you ;)
I have recently post blog about snobbish cars. The winner is Mini and Audi A3. Mainly in emerging markets, these two cars are line between rich and poor. Hopefully, there is a new one Audi A1. People who could not manage to buy an A3, now you can buy A1. And it does not look boring like A2, many of snobs don't know that. Search google ;) This very well designed and equipped with high technology of Audi, sorry Volkswagen is a piece of art. And that's main reason you should not buy it. Firstly; like other Audis it is over-priced. Unless you are buying A4, may be A5, A6 or A8, just buy a VW it is cheaper and same quality. In addition; none of the Volkswagen or Audi cars have problem with pedals ;) Second reason not to buy A1 is you have Alfa Romeo MiTo and Fiat 500. Wait couple of months more and MiTo will have double clutch auto. Fiat 500 is the best looking car on planet and MiTo also. I cannot ignore the fact that; Audi A1 has the best interior with best quality on market. Do not expect to see this quality in Mini or MiTo or 500 or Polo. It is really Audi. I didn't like the exterior :(So, I could not find a reasonable reason to buy an A1 while there are better options are available. Audi I was loving A6 2.8 Quattro in 1998 but then things have changed. Still, Audi is much much much car company than some companies ;)
I really wish that, automotive industry never had the snob effect influence on cars. But nobody can do anything for this. As the snobs stick on one unlucky car, many people stop loving it :(
Katerina Stikoudi is washing a car :) - Κατερίνα Στικούδη είναι το πλύσιμο αυτοκινήτων
Wednesday, February 24, 2010
If you are not Cypriot or Greek, you won't probably know who is Katerina Stikoudi. She won the title Miss Hellas in 2005 and she represented Greece in Miss World. She is currently hosting TV programme Mega Star in Mega TV in Greece. And also she has a video clip with Lava called Tora.Accidently I found a video of her in Mega Star programme. This is something very usual but the interesting thing; she was washing and filling up cars. But the problem is, she is washing a pre-historic, ancient Jaguar XJ. Production team picked up the worst car to wash! And also she was cleaning the wind screen of a Peugeot 206 CC and filling up with petrol. Then a guy comes with a Citroën C2 with plastic wheel covers!
Elaa reee! You found the worst cars to appear on TV! Jaguar XJ is classic but too classic! My opinion; she should be washing up a Maserati GranTurismo, for cleaning the wind-screen Jaguar XF and instead of C2 they should have used a Alfa Romeo MiTo. These cars will complete the sexiness ;)
In Greek;
Αν δεν είναι Κύπριοι της Ελληνικής, δεν θα έχετε ίσως γνωρίζουν ποιος είναι Κατερίνα stikoudi. Κέρδισε τον τίτλο Μις Ελλάς το 2005 και εκπροσώπησε την Ελλάδα στη Μις Κόσμος. Είναι φιλοξενεί σήμερα τηλεοπτικών προγραμμάτων Mega Star στο Mega τηλεόραση στην Ελλάδα. Και επίσης έχει ένα βίντεο κλιπ με Lava ονομάζεται Tora.
ELAA reee! Βρήκατε το χειρότερο αυτοκίνητα για να εμφανιστεί στην τηλεόραση! Jaguar XJ είναι κλασικό αλλά πολύ κλασικό! Η γνώμη μου? Αυτή θα πρέπει να είναι το πλύσιμο μια Maserati GranTurismo, για τον καθαρισμό του ανεμοθώρακα Jaguar XF και αντί του C2 θα πρέπει να έχουν χρησιμοποιήσει Alfa Romeo Mito. Αυτά τα αυτοκίνητα θα ολοκληρώσει την sexiness ;) Today, Tomorrow, Emotions, Toyota
Friday, February 5, 2010
Empire of robustness started to fall into parts. Toyota constructed its brand identity based on high quality production techniques, problem free cars and reliability and ignoring status value, a design philosophy, increasing interior material quality. Until last couple of weeks, being problem free was enough to sell millions of cars every year. However, a tiny problem with gas pedal was adequate to prepare a huge domino effect on Toyota.In any aspect of life, you need to divide your assets into different places to reduce the risks. They are doing this in stock exchange; investors buy different shares and in case of emergency their loss is minimized. If they invest everything on one paper, they might have huge return but any fluctuations will destroy everything.
Toyota did something similar to investing all your wealth into one share, and they avoided reducing the risk by separating them. When you think about Toyota, you will probably think about Japanese good prices, good quality and dull looking car. Toyota never focused on design, status icon, product image as much as they focused on problem free. What they have done is a very good thing but they should have focused on other aspects to strength their brand image.
Let's think about Alfa Romeo and Mercedes. Alfa Rome has a very bad reputation for breaking down, nowadays break down issues reduced but that's a part of Alfa Romeo. However, this does not prevent people to buy Alfa Romeo. I would definitely buy a MiTo instead of idiotic looking Toyota Yaris. MiTo has the passion, design and Italian style, with potential problems. But those other assets of Alfa Romeo's brand image motivating people to purchase an Alfa Romeo and ignoring the failing fact! And people still buying Alfa Romeo and they could emerge emotional relationship with their car but with Toyota it is impossible. The only relationship which you can make is the green digital clock! Toyota ignored the emotional part of marketing!
Mercedes suffered a worse problem in 2004 with electronic braking system SBC. It was an innovative electronic braking pedal which works totally electronic. And it broke down! Suddenly, in some cars it did not wish to slow down the car. Mercedes faced huge profit loss and recalled many cars. But did this destroy Mercedes totally? Of course not, because Mercedes had other attributes associated to brand. Like; status value, smooth riding quality, high quality interior, eye catching design. All these assets helped Mercedes to recover more easily and people never forgot the SBC problem totally.So, Toyota does not have any strong assets to sustain its brand image and recover easily. They could invest on advertisements and PR campaigns heavily to recover all these. But they should revise their policy about manufacturing cars! As I can see from their green digital clock, they treat car as a calculator and they ignore the fact that people might associate different attributes to a car and those attributes can save the brand in case of emergency.
Pictures are from;
EuroNCAP Website
Alfa Romeo Website
Mercedes Website
Again VW Passat CC :)
Friday, January 22, 2010
I don't like to promote specific cars in my blog by saying their power and how they accelerate because you can find all these things on internet. However, this time I am making an exception! As you guessed from my previous blog I really love the Passat CC. They managed to vanish the boringness of family Passat and they created something totally different. And I checked the VW's Germany website for more details and I found that they made some revisions on engine range. Now we can order Passat CC with 2.0 turbo diesel engine producing 170 horsepower and coupled with 6 speed double clutch quick automatic gearbox. And when you add other things, car ends up close to 50,000€ in Germany. This price unfortunately includes the stupid boring Passat interior but the rest of the car is very nicely made, you won't stuck on that! For this price tag, you can buy BMW 3 Series with similar boring interior, also Mercedes C Class and more boring Audi A4. However, if you wish to order you BMW, Mercedes or Audi with this engine power and many options price will love to rocket to very high level without any hesitation. 
I can hear from Audi lovers, buy A5 Sportback with its drawback! Sorry but A5 Sportback can be awarded as the most boring car of 2009! I like the Audi A6 but I could not like either A4 or A5 Sportback (normal A5 looks very good). One more thing, I don't like to pay extra money to car which tend to understeer. An expensive car should oversteer (losing its back on corners). Since Audi A6 2.8 Quattro, I stopped loving Audi. Audi makes great cars with very high technology and offers the excellent Quattro but I cannot love Audi. For me it is just Audi! Audi does not recall something very specific like its competitors. That is the thing which makes Audi different. People who find BMW too sporty and Mercedes to grandpa style directly head onto Audi. But I like BMW and Mercedes :)
Anyway, if you want to have a four door coupe with five seat which is economical and also offer DSG gearbox and four wheel drive; then order a Passat CC ! For this price tag, you cannot buy something better ;)The next car which will make me exciting be Alfa Romeo MiTo automatic!
Audi A1 vs. Mini and Fiat 500
Friday, January 15, 2010
Yes, Audi is again in small segment business! After they have crashed the A2 to wall very badly in 2002, they didn’t have the mood for a small Audi, until now. As the Mini made superb hit on hot playing lists, manufacturers started to think about introducing small cars but cool ones! As usual Ford had a chance to succeed and as usual they ruined it (StreetKa). Actually it was very nice car. Fiat become very confident and introduced the new Fiat 500 and they received a demand which they have never imagined of during a world crisis. After that Alfa Romeo introduced the MiTo which is the prettiest car on market! And in Ingolstadt, Germany where the Audi’s HQ is placed started to think. And they said “Ja, wir müssen einführen, ein kleines Auto”. Of course, they remembered their traumatic experience with A2 and hesitated a bit but they didn’t give up. Now Audi A1 is here :) It looks very good, actually millions times better looking than the R8. As German traditions, it will have every kind of technology Audi is offering in other ranges.But there is a bit problem when I read the news on internet. Audi is expecting to sell 80.000 A1s per year !?! After reading several times, I noticed that they were not speaking of a year Mars calendar. They are planning to sell 80.000 in 365 days time. Because, Mini sold more than 60.000 last year and Fiat 500 had enormous demand. So why not? Actually 80.000 is very optimist prediction. Let’s be honest, people will not sell their Minis or 500s or MiTos to buy A1!
There is something which cannot be put into number, that’s the soul. Mini and Fiat 500 have heritage brought from old times, even though the Mini is more expensive than old times. But people want to live 1960s dream again in contemporary world. It is the same with Fiat 500; 500 is bringing the black and white Italian Shows from 1960s to HD quality! They are both retro and reflecting their character. Alfa Romeo MiTo; it is Alfa Romeo. It is like a love in first sight, you won’t think about the future. You just want to be together. I cannot describe Alfa Romeo better. And Audi A1; I am pretty sure that it has more gadgets than its competitors and offer better of everything and never break down. But it is just A1, nothing else! I am sure that, people who got bored from Mini and MiTo will buy A1. However expecting 80.000 in these conditions is a very optimistic approach to automotive. My prediction is; no more than 50.000 first couple of years. We will see it later ;) Picture are from;
Worldcarfans.com
Fiat Website
Mini Website
Alfa Romeo Website
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