Showing posts with label Lancia. Show all posts
Showing posts with label Lancia. Show all posts
The Elegant Cars Of Lancia Delta HPE Concept
Tuesday, December 21, 2010
Lancia Delta HPE Concept Cars DigitalLancia Delta HPE Concept Cars DigitalLancia Delta HPE Concept Cars Digital
The Elegant Cars Of Lancia Delta
Sunday, November 21, 2010
Lancia Delta Cars DigitalLancia Delta Cars DigitalLancia Delta Cars DigitalLancia Delta Cars DigitalLancia Delta Cars Digital
Why we buy Italian Cars? That's love pain!
Thursday, August 5, 2010
Why we Love Italian Cars? This is the second unanswered question after what is the solution for love pain! Italian cars don’t have very good reputation in automotive industry, especially for reliability. Ferrari, Alfa Romeo, Maserati, Lancia created some questions marks in everyone had, especially Alfa Romeo and Maserati were the king of trouble making! Many people were complaining about their Alfa Romeo or Maserati and they were talking about how it broke down on that street, on the bridge and etc. Of course I cannot consider them as a royal customers, they would probably never bought anything Italian. 
But did this change the attitude towards Italian cars? Of course no. If you love car, you should love one Italian brand even if you don’t buy it. I did not say even if you cannot afford it. When I had my old Ford Focus in 2004, I have chance to Alfa Romeo 147 but I didn’t! Because I was afraid. Now I would definitely buy an Alfa Romeo MiTo, it is very sexy.
Many people were saying, don’t buy Italian cars but none of those brand were bankrupted! Actually Fiat bought all of them and saved them. This is the reality but they are still in business, also they are more reliable. There is only a slight problem with their reputation.
Recently I read an academic article which was mentioned on newspapers. In Rutgers University in USA, some scientists decided to investigate love pain. I really don’t know why they did this. Anyway, they found some people and them inside machine and they spotted the place on brain. Yes, the place which makes us malfunction when we are rejected or suffer from love sickness. Unfortunately I don’t have right to publish the images but we won’t understand anything from that.
The important point which I found out from the academic paper, Italian cars have the same impact on people. They are touching the same spots in the brain like love and when we lost our Italian car, we cannot forget it very easily. From the research, as the time passes the pain is diminishing but you can see Italian car very easily and you can buy one also. So you will not suffer from the pain.
From the combination from the academic research and my observations; I can suggests that Italian cars is touching the love points in our brains and we fall in love with those cars. Even though we know that Italian cars are not reliable, we try our chance once in a life time. For that reason, they still make profit. I am proud to find the answer for this unsolvable question.
Pictures' Copyrights
Fiat, Maserati, Ferrari, Alfa Romeo, Diesel and Enzo Ferrari Movie
A flashforward for Lancia and Chrysler
Monday, June 14, 2010
May 2014; since last one year Chrysler cars are branded as Lancia in Europe. When the Lancia first announced this in 2010, nobody was expecting this kind of reaction from consumers. Actually it was not too much but nothing has changed for Chrysler, actually things got worse for Lancia.Lancia is one of the most iconic car brands for whole time, Stratos and Lancia Delta gained unforgetable victories for many years. However, Lancia could not compete with other brands and it turn into a entry level brand in Fiat range. Despite the efforts for introducing new models, Lancia never found the old time success.
This is most probably based on low production quality, lack of clear brand identity, unclear brand image on consumers and so on. People don't really what Lancia is! The decision was made in 2010 to introduce Chrysler cars as Lancia is like introducing Playboy as Euroboy to Europe! Example is not exactly the same but the mentality is the same. Let's change the package and sell it to Europe. What a wonderful idea! Chrysler was thinking to boost sale by doing this. Like their insufficient turbo boost, this decision did not boost well.
Dull to drive Chrysler vehicles damaged the brand image of Lancia and generated a confusion! Which Lancia is the real Lancia. Consumers struggled so much and they gave with Lancia. Also the dullness of Chrysler vehicles was a major reason. Unfortunately, Chrysler is not very good at producing cars with passion. Sorry! Also vehicles like 300C which does not have a proper brakes and suspension, also highlights the major manufacturing problems in Chrysler!
Sebring cabrio, Sebring sedan and PT Cruiser cannot name as Lancia! Last one year, everyone witnessed to why not to buy semi Chrysler semi Lancia car. There is not synchrony, video is showing something else, audio is saying something else. Logo is Lancia, car drives like Chrysler.
This was a flash forward :) Mainly based on my imagination and witness the unsuccessful attempts to force brand to marry with each other with love. Like in human life, this does not work well for companies also. Lancia is something different and Chrysler is something different. The important thing for Chrysler to understand; people don't have a problem with Chrysler, they have problem with your boring design, lack of features which can be found even on Ford Fiesta, unsatisfying driving pleasure, unstable product life cycle and many more things.
Before branding Chryslers as Lancia, they should think again and try to understand the reality underneath the Chrysler's problem. Even Chrysler cars sold under Bentley, nothing will ever change!Pictures are taken from;
Lancia and Chrysler Websites
Stratos
Tuesday, December 22, 2009Most of my friends are always asking which car I should buy and I am suggesting some brand which could satisfy their needs.
My Greek friends Stratos is looking for a car and he doesn't like easily. But he is very lucky, there is car absolutely designed for him. Lancia Stratos; the only problem is, car is not produced anymore.
I hope that Stratos will read this when he comes back from military :)
Wikipedia.org
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