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Showing posts with label High Heels. Show all posts
Showing posts with label High Heels. Show all posts

A fashion statement from GQ UK

Sunday, February 6, 2011
I have been reading GQ Magazine (UK Edition) for long time, and it is really well written and enjoying to read like a car magazine. Some people don’t have any idea about this magazine and in briefly; if you want to develop your intellectual level you should read it :)


And I like their comments on different things! Sometimes you never expect to read anything like this or never imagined that thought but they did it. In February, 2011 issue has something really interesting.


I am directly writing the phrase from the magazine;

“Any shoe made from read satin with a heel resembling a lethal weapon is a shoe her legs need to be attached to. Be warned though, these Gianmarco Lorenzi dazzlers will demand a taxi wherever they go. £590. gianmarcolorenzi.com

I mentioned this statement to my fashion blogger friend Moda Cadısı (Fashion Witch) and she just said, definitely true :)


But there is one point they missed to mention. If you hire a black cab in UK (I prefer for its spacious interior) you might be bearing the terrible back suspension made by leaf springs. Ladies, your feet will be comfortable but your back will feel the whole pot hole on road! If you are asking what is leaf spring? It is something designed to carry heavy weights, not human beings!! No comfort at all.


Pictures' Copyrights
GQ, Gianmarco Lorenzi
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From rubber to fashion P. By Pirelli

Sunday, January 16, 2011
Today I saw something which really surprised me. I didn’t see ten Bugatti Veyrons at the same time. What I saw was more interesting than that! A terrible consequence of extreme brand extension strategy by Pirelli marketing team. This is the same Pirelli which produces tyres and calendar (I still could not understand the point of calendar’s impact on tyres). Let me tell you what I saw today, Pirelli branded shoes! Yes, they are shoes for humans and sold in Selfridges (Department store in UK) with a very “nice” price 210 € or 175 £ or 285 $.

These shoes are the extreme edges of lunatic brand extension tactics. Company thinks, we can expand our brand to everything and make products which never fit with the brand. Pirelli is a rubber company and mainly focused on vehicle tyres. Everyone perceives Pirelli as a heavy industry firm not a fashion firm! As a result of this perception nobody expects to see a Pirelli in department store.

Unfortunately Pirelli thought we should be in fashion business, because we publish a sexy calendar each year. So people may wish to wear a tyre brand :) Or they might think; we have lots of extra rubber let’s turn them into shoes and sell them. Whatever they thought is not working that well. Nobody was looking at Pirelli shoes or I have never seen Pirelli shoes on any fashion magazine. I think main reason for this, people used to see Pirelli on their car but they are not used to see on their feet! And this is the minor point Pirelli may accidently skipped!

I did some research on internet and I found out that it is worse than I thought. Pirelli has women section also! They also have high heels for women! I have never seen a woman who desires to wear a pair of Pirellis.

You can see the women and men collection of rubber producer Pirelli. I think they have more thinks but I could only found these on Yoox.com

The shoes I took pictures were named as PZero and here is the real PZero! And the Pirelli’s fashion brand called as P. By Pirelli. Don’t miss the dot after the P :)

A typical fashion conversation;
-Where did you buy your shoes? From Pirelli.
-Really I have just bought four winter tyres from Pirelli also.

Autumn Winter

Spring Summer

Autumn Winter (Women) 




Spring Summer (Women)

Autumun Winter (Men)




Spring Summer (Men)



Pictures' Copyrights
Pirelli, Yoox and Me
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Ready for Snow?

Wednesday, December 8, 2010
Nowadays in UK it started to snow. Actually north parts of UK are very familiar with the snow but, I cannot say the same thing for the rest of the UK. People still don’t know what to do while driving in snow. Basically, it is more fun than normal road condition, if you have proper tyres. If you don’t have proper tyres, it will be an interesting adventure.

However if you own a Land Rover vehicle and replaced your tyres with proper tyres. You don’t need to worry about the snow because, Land Rover’s know how to drive in snow. They are trained at Coventry for how to drive in snow, mud, rock, sand, grass and etc. Actually there is feature called Terrain Response, many owners don’t know it, which has pre-defined road conditions for very traction. You just select the appropriate terrain and whole electronic systems adjust its parameters.

For nowadays in UK, you should select Snow mode and don’t worry for anything. More basically, this system turns high heels into Wellington boots, t-shirt and jeans into suit :)




 
Pictures' Copyrights
Burberry, Land Rover, Paul Smith
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Carbon Fibre Fashion

Sunday, October 31, 2010
Carbon fibre became a very popular material in many different areas. It started with airplanes, formula 1 cars, normal cars, laptop computers, iPhone cases and many other things. Carbon fibre is a composite material. This means, it is a combination of carbon and fibre. More basically, it is a very strong plastic! Actually it is stronger than steal and also very light, therefore it is very expensive. This unique characteristics make is very popular for automotive and aerospace industry. Mercedes McLaren SLR was a carbon fibre car, all formula 1 cars are carbon fibre, some Porsche 911 models especially GT series have carbon fibre parts to reduce weight and sustain the same level of safety.

Interestingly this ugly looking material and offers the feeling of plastic become a fashion material. Actually I was afraid of this integration in fashion, because carbon fibre is like a plastic. You cannot feel the difference in fashion products and looks weird. For iPhone cases, it might be okay. Light and robust to damages, that’s fine. A fresh fashion designer from Prague decided to use carbon fibre in shoes, in women shoes! I am not kidding. She designed high heels made from carbon fibre, the material looks exactly the same as a car interior or some unpainted parts of Mercedes SLR.

In terms of creativity, this is a great integration but in terms of functionality I really wonder the benefit. With these carbon fibres shoes, you will use less calories to walk around and even if you use them for breaking some other things nothing would happen. Also you can run faster with these shoes, as they are lighter! Actually I have no idea how carbon fibre create a benefit for fashion.

For more details; Zuzana Serbak and Carbon Fibre




Pictures' Copyrights
Mercedes, BMW, Zuzana Serbak
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Pink perspective to automotive business

Monday, September 6, 2010
Right now I am trying to focus on totally something else and avoid writing on my blog. Because I have to concentrate on that subject! Anyway, as you are reading this post my concentration is diverted from that subject to this subject.

Enough with that and this game. I notice something very important for automotive business, I know none of the manufacturer will take it serious but I want to say it :) If you read any consumption report from shinny consultancy firms, you will notice that women don’t care about the price and they want to buy it when they see anything. Therefore, nothing is left on women sections of any department store. We can assume that, women buy with high price and ignore to wait until sales.

This is an important motivation to sell car which are hopeless or they don’t promise any muscular identity. Of course you cannot offer pink coloured Mercedes G Wagon, it has too much testosterone hormone for being pink. But there are some cars which have no hormones! For instance Nissan Micra. My dear blogger friend Iconjane has one. And I know many other girls who own a Micra. Micra is a women car, or in terms of German it has feminine article, Die. You cannot turn Micra into a VW Polo GTi! Micra’s target market is very clear, women!

For instance Fiat 500 is neutral car. It is neither male nor female. In terms of German, that is Das (neutral article). You can offer Abarth version with more horses and you can offer Barbie edition. It is very flexible product. 500 does not give the same message like Micra, “I am female or this car belongs to my wife”.

I cannot ignore the Honda Jazz also, that’s a women car and offers pink. Also Toyota Prius, kind of women car. Electric engine, no proper reason to buy, too silent, too boring; basically it does not offer any excitement. Actually that’s a hopeless car.

Anyway, my suggestion is to offer special women editions for these cars. Christian Louboutin edition, Chanel No.5 (I have no idea how to turn a car into a No.5), Louis Vuitton edition or pink edition. It should motivate women customers to buy! As usual with higher price, this is the basic of automotive business always charge more! So, if you have a women orientated or hopeless car focus on catching women’s’ attention, they would love it :)

By the way, men also spend pointless money on Ferrari Store and Porsche Design store. How do I know, I just look at the mirror !

Pictures' Copyrights
Toyota, Honda, Chanel, Christian Louboutin, Louis Vuitton, Nissan, Fiat
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Do you want fake engine noise for your car ?

Wednesday, August 25, 2010
Since the hybrid phenomenon started a question popped up in my brain. The hybrid cars have the capability to drive through electric motor thanks to batteries. And also they are very silent, efficient and you know the rest. Hybrids are the tree huggers!

But there was a minor detail many people ignored! The electric engines are too silent, that’s not something bad but they too silent for pedestrians. You won’t notice this until a hybrid was one meter away to hit you.

The ultra silent hybrids emerged a new problem of car sound. Because, many of us understand that a car is approaching to us by hearing the engine noise. And hybrids do not have an engine noise while they are using the electric motor. So, we will not hear anything and hybrid might crash to us. I think there are some incidents have happened.

Today Toyota announced that, they will be coupling hybrid vehicles with virtual engine noise! I have never seen more ridiculous that this. A car is making faking noise !?! I hope they will be working with game companies. I cannot imagine this hilarious condition of automotive business. They are trying to find ways to make fake engine noise. I am sure some tuning companies will remap the noise and your Toyota Prius can sound like a Ferrari :)
I am sure some ladies are reading this blog, and I would like provide a different explanation. Hybrids situation is like making fake noises for your high heels and help other people to realize that you are approaching. It is that simple :)


Pictures' Copyrights
Toyota, Lexus

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The best driving shoes on worst carpets !?!

Sunday, July 18, 2010
Shoes, one of the biggest business on earth after iPhone! Both for men and women, it is important for completing your dress and change the way you look. Therefore, every brand is offering many different types of shoes and changing them every season. Except the Prada sneakers for men, they are the same for last two thousand years! And everyone knows that, if it was sold by a company cold Mrada, nobody would ever buy it. Let’s back to shoes.

Recently my favourite magaine GQ UK, announced top nine (I don’t know why nine not ten) driving shoes which you can buy on their website. For men only! Why? If they try to find driving shoes for ladies the list will be like this; ankle boots, ballet flats, boots, clog sandals, closed-toe slip-ons, combat boots, flip flops, high-heeled boots, high-heeled sandals, high-top sneakers, laced shoes, mules, platform pumps, platform sandals, pumps with open toe, sandals, shoe boots, slingbacks, slip-on sneakers, sneakers, wedges, beach sandals, espadrilles, round toe, point toe, peep toe (List is from Yoox.com and Net-A-Porter.com). As you could see the list is more confusing than a working schema of a hydrogen car! Even the hundreds of fashion magazines cannot solve this problem on their every issue it is a good idea to decide which women shoes are best for driving.

As expected GQ UK focused men driving shoes which is more easier to pick. Actually six months ago they selected best driving shoes from Kurt Geiger with pink colour, this is a totally different issue :) This time nine different shoes are selected placed on nine different car carpets. However there was a small problem. The carpet and the shoes did not match.

If you have lots of money, if you will change your car and then change your shoes !?! I don’t know but for now, I consider it like this. The first shoes is from UK brand Bill Amberg and this is the first I heard this brand. I guess they thought, if you buy a blue Mini Cooper this shoes will match the colour of your car. And from the carpet we can see that clearly. And if you will not buy a blue Mini Cooper, don’t buy these.


The next one is from Kurt Geiger with ridiculous colour on Mercedes AMG carpet. So the GQ suggested that; if you buy a enormously powered Mercedes AMG like SL65 AMG, you have to buy these shoes! Try to buy something else.



Our next shoes is from Giorgio Armani on unknown carpet. My recommendation for these shoes is Lamborghini. As the Armani brand is always highlighted its logo on their every product and it becomes impossible to ignore it by everyone, so you have to be driving something which cannot be ignored by everyone. Buy a Lamborghini :)


Red Hugo Boss shoes on Chevrolet plastic carpet. Oh come on! Where did you find this carpet from the Hummer (Hummer was a brand of Chevrolet) which you rented for your birthday! This is the most combination GQ ever made on man history. From this pictures, I can only recommend one car. Red coloured Mercedes C Class Estate, not a sedan model a proper estate model.


Finally GQ matched the shoes with the car. Tod's from Italy and carpet from German Porsche, great combination. Porsche 911 Turbo, nothing to say more.



Car Shoe from Italy but with Land Rover !?! From the colour the shoes, they should have tried Range Rover instead. At least it looks more sophisticated, any with this colour nothing looks sophisticated :)


Salvatore Ferragamo, the brand which I adore the most! I cannot even pronounce the brand properly, unless you are Italian you cannot pronounce it properly. And GQ put on Lexus carpet. Great creativity. There is one car for this brand Maserati. It can be Quattroporte or GranTurismo, no problem. But not a Lexus which is advertising its faulty recalls on websites.


Gucci and Jaguar, great coupling. White Gucci shoes with Jaguar. I think there is no problem with this combination until the time white Guccis turn into white gray black Gucci.



And lastly and the worst combination. Paul Smith and Chevrolet !?! Come on, again the Hummer carpet. How did you emerge this emotional relationship with the Hummer !?! Paul Smith is a great brand with excellent and clever creativity on their products, okay this time it is not that good looking with this colour. But it still deserve to be coupled with an Aston Martin, instead of Chevrolet something!


Pictures Copyrights;
GQ Magazine, Aston Martin, Mini, Land Rover, Jaguar, Maserati, Mercedes, Lamborghini and Net-A-Porter


 
 
 
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