For many years, we adore the Scandinavian brands. They always had something different than the others! Volvo was the safest car, Saab's technology was transferred from aerospace, and Nokia was the stylish. As you might noticed, I used past tense! Because, they all left in the past. Now Volvo is not the safest car manufacturer, fortunately every brand is safe. Saab has nothing to offer, except being Saab. Nokia is having last good days in mobile phones business and being beaten up by just one product.
Now what is next? Ikea! Just remember the last decades and how all those Scandinavian brands were glamour. But now, they lost all their fame. Okay, Volvo is getting better but there is a huge gap between the other brands and Volvo.
From all these brands, I noticed one thing. Scandinavian firms are really innovative and good at design and ignore the whole world! Your brands may be the best but we are not living in your region. So, we cannot think like you. And all Scandinavian firms could not predict the future and upcoming threats, because they were very good. Unfortunately, reality was totally different and they all lost their market share. Because, they did not listen the customers and identify the contemporary trends. I think in one decade Ikea can face the similar problems like Nokia and others. I hope they realize what is going wrong and would not end up like others.
Pictures' Copyrights
EuroNCAP, IKEA
