Showing posts with label Fiat. Show all posts
Showing posts with label Fiat. Show all posts
Fiat 500 by Gucci
Thursday, February 24, 2011Car and fashion brand engagements are very familiar things in automotive industry. But most of the time, nobody hears anything about that and it stays hidden forever. This time, it is different with Fiat 500! My favourite car and one of the best looking one on market, and probably the cheapest one.
Fiat and Gucci introduced the Fiat 500 Gucci model, this strategy is not limited with car but also Gucci has a special collection for 500. Sound really nice and creative. As a matter of fact, people who are planning to buy this car may not able to effort The 500 Gucci collection. Price tag of this car is only €17000 and that’s not something very expensive for a “car”, meanwhile a bag from The 500 collection might be more expensive than the car :)
I really don’t like Gucci brand because of show off style but 500 looks really nice with Gucci touch. As a matter of fact, the car on picture has a very high suspension setting! I hope they won’t sell the car with this setting, unless it will ruin the all picture!
Pictures' and Video's Copyrights
Fiat
Excellence of Fiat
Wednesday, January 12, 2011
Detroit motor show is a milestone for automotive industry. It will be remembered as an important turning point for Maserati. After the announcement from Fiat’s CEO Marchionnne, Maserati is not the old Maserati as we know. 
For a quite long time, Maserati SUV rumour was buzzing in automotive world. And many people know that it was going to happen one day, because current Fiat CEO is so ambitious to turn Fiat into Volkswagen, an automotive empire. But he is doing it by ruining the brands! If you say this to him, he would say Porsche has an SUV also. But Porsche is not Maserati. Maserati is one of the most respectful brands in automotive industry and has a longer heritage than the Ferrari, therefore the products should reflect this cultural identity.
An SUV for Maserati and manufacturing it based on Jeep Grand Cherokee chassis is the worst thing you can do to Maserati. I don’t know anything worse than this, a Maserati based on Jeep! In order to produce SUV, Fiat will pour lots of money to this project and also Fiat has to compete with Land Rover, Porsche, BMW, Mercedes, Audi. I can predict their point, Maserati is a niche brand and it will be a niche SUV! But it won’t be, because the competitors are the masters of SUV and they offer everything which consumers looking for. For that reason, Maserati SUV project will be a very expensive for Fiat. And also a big question mark for long term sales performance!
My opinion; instead of pouring cash into this interesting project, Fiat can focus on shifting the quality of Maserati vehicles and offer more technology. Maserati has an excellent design philosophy and if they offer a similar level of technology to Germans, nobody can keep up with it. Instead of spreading the energy of company into different projects, they should focus on improving the current projects.Maserati SUV will receive high demand for short term but after the consumers lose their excitement towards the vehicles, everything will be the same!
Thanks to World Car Fans website for photos.
Pictures' Copyrights
Maserati, Worldcarfans.com
2012 HRHamann Fiat 500
Friday, January 7, 2011
The partnership meant Fiat putting cash into Chrysler and would retool a Chrysler plant to produce Fiat models to be sold in the US. Fiat also provided engine and transmission technology that could allow the introduction of new and fuel-efficient small cars. At a time when larger and more global rivals such as Toyota, Volkswagen and Renault-Nissan are competing on the market, Fiat and Chrysler
The exterior styling 2012 Fiat 500
Soave has been with the North American Volkswagen team for several years, but Fiat recently hired her to take control of the brand in the United States. She is a first-generation Italian-American with a lot of her family still in Italy. She commented, "This is not just a job for me, it is a passion and very near and dear to my heart." She showed a photo on the large screen, of her as a small girl
Beautiful Fiat 500 Birthday Gift Modification for Barbie
Thursday, December 16, 2010
Take a look beautiful Fiat 500 Birthday Gift Modification for Barbie The car has more features than a crown has jewels! Crystals sparkle on interior bezels, hubcaps, outer window mouldings and antenna and even outline the dolls famed silhouette on the pillars. Lastly, this Fiat 500 show car also has its own glossy cover, featuring the distinctive Sixties version of the Fiat 500 and a Barbie
A detailed explanation for the problem of German Cars
Wednesday, November 17, 2010
For very long time I was trying understand what is wrong with German cars. I didn’t make mistake while writing, German cars. There is always something missing with them, I could not understand but German cars never have the same taste with Italian cars. Of course, I am not licking cars to identify their differences. I am pretty sure that all German cars would taste the same :)
And recently I found the problem with German cars. The huge problem which irritates me for very long and irritates many other people, I am using sales figures of Italian cars as a proof! German cars are offering everything; perfection, design (not all of them), efficient, luxury, perfect, gray, very gray, light gray, very dark gray and this goes forever. Germans cars are doing what you told them to do! Actually if a German car goes wrong, it terribly goes wrong. This happened in 2003-2004 with Mercedes E Class, electronic brake system and electronic control modules of C Class. Anyway, they don’t cause trouble anymore. The main thing is German cars are doing what they are supposed to do and they do not questionize. They just are doing it!
A German car always handles well, the automatic screen wipers always works with the same amount of rain, engine always makes the same sound, all the parts inside the car have the same millimetric distance within each other. This combination of perfection obsession is not matching with human being because we are not perfect and we want things different. I think the best explanation for German cars is they are like trains. They are doing what they are supposed to do, trains cannot change travel anywhere else than railway and they always follow a route.
The Italian cars are like pizza, each pizza is a unique dish. It is nearly impossible to have the same pizza, even if you manage to have the same one you cannot eat in the same way. All the mozzarella cheese will try to go somewhere else, you will try to make some weird moves to eat the slice and some vegetables will fell on your trousers while you are trying to clean your trousers, your elbow will hit to pizza. Basically each time you try to eat an Italian food, you will have a new adventure like in Italian cars. Each Italian car is totally unique, I don’t know how they manage to do it but they are excellent at producing each car unique. There is no identical twin of a Ferrari 458 or Alfa Romeo MiTo or Fiat 500. Even if the factory is robotized, their supplier may not be robotized and their production technique might be influence the employees emotional conditions. 
Therefore each Italian car is like a sculpture, you cannot find the same one. And Italian cars do not react as you wished, try to control a Ferrari 599 GTO. Jeremy Clarkson tried to do it in “Italian Job” and he failed, try to control an Alfa MiTo diesel. The electronic systems will help you but the car will control you. You will do what the car is ordering you!
And lastly British cars; very basic definition, there is always something is missing. In order to proof this, just look at British taps! They have separate taps for hot and cold water. You cannot find this in other part of the world. British engineers never connect hot and cold water together, you either burn your hands or freeze your hand. There is no balance and you can face with this ugly truth even in the most prestigious hotels or in houses. Everything looks excellent, suddenly you want wash your hand, and you burn your hands!
You can find this in British cars also, everything is excellent. Design, materials, engines but you cannot have a door closing aid in a Bentley Azure. This is a very basic technology from Germans, when your door is not fully closed the hydraulic system closes for you. But you cannot have this in a Bentley Azure! This car costs more than a country and you have to close your door properly by yourself. But still I like British cars they are combination of Mr. Bean and Paul Smith shirt!Pictures' Copyrights
Mercedes, Pizza Express, Aston Martin, Deutsche Bahn, Maserati, Paul Smith
Fiat
Monday, November 15, 2010
Nowadays there are rumours about Ferrari. It is not about the Formula One championship, it is about the Fiat’s tendency to sell it. You didn’t read wrong, Fiat is considering to sell the most iconic brand under its management. This lunatic behaviour is a result of Fiat’s CEO Marchionne’s dream to be the biggest automotive manufacturer and become a remarkable person. Honestly, he did a great job recovering Fiat from bankruptcy to profitable condition. This is a real miracle, nearly seven years ago GM did not wish to buy Fiat because it was in a very condition but now Fiat bought some parts of Chrysler! 
Machionne wants more from Chrysler, he wants to buy more shares but they need lots of money. Even though Chrysler is excellent at producing terrible and rubbish cars, it costs a lot of money to buy its shares! And the best option is to sell Ferrari and make money and expand the Fiat brand into US. Expansion to US is a real big gambling, it is a different market. Actually it is a different continent! What works in Europe do not work in US! American may not wish to buy a car called Lancia which sounds like a pasta sauce. Alfa Romeo has potential but it is very hard to create a brand image and inform customers and motivate them to prefer this brand and etc.
Machionne has a very interesting plan; in 2014 he is planning to produce six millions of cars under Fiat brand! Six millions, in four years! I don’t have anything to say to this. He is planning to use Grand Cherokee platform to produce Maserati SUV, which would definitely fail. Also use Chrysler’s chassis for next generation Alfa Romeos. This does not sound very promising for six millions target.
In meantime, VW is interested on Ferrari. They thought, we destroyed Lamborghini and it is not enough for us, let’s destroy another Italian brand. Let’s put Audi A8’s buttons to Ferrari, replace the instrument panel with stupid looking Audi’s Red LCD screens. Then replace the keys with same keys from Skoda, add some more senseless Audi technology and use the VW EOS chassis for next generation Ferrari. This is a flash forward of Ferrari, if it is owned by VW. Also Lamborghini would be annoyed by the presence of Ferrari and they will try to sell to someone else.
Pictures' Copyrights
Fiat, Alfa Romeo, Audi, Ferrari
Fiat Mio FCC III Concept Car
Sunday, November 14, 2010
On passing these days auto show in Sao Paulo, the Brazilian branch of Fiat has finally submitted a concept compact auto mobile Mio FCC III. Recall that the first concept sketches were shown at the beginning of the summer – then chose two main design directions. By the way, the project could engage anyone and eventually fiat counted on his special blog 17,000 users, who provided about 10 000
The originally FIAT UNO CABRIO (2010)
Thursday, October 28, 2010
The originally FIAT UNO CABRIO (2010)Yesterday, dateline 2010, I filled up my car in gallons under sunny skies while enjoying a beautiful 72° day. So, as it turns out the metric takeover here in America had about as much traction as the Yugo and legwarmers over jeans.The originally FIAT UNO CABRIO (2010)Other cars that can help the youngsters save up in insurance are Vauxhall CorsaPeugeot 106,
2010 THE FIAT-UNO-CABRIO
2010 THE FIAT-UNO-CABRIOWhen I was in middle school in the early 1970s we had to learn the metric system. We were told that soon everything in the United States was going to go metric. Our teacher was most emphatic that if we didn't want to be left behind in the shadow of our European cousins (and no one did) we had better buckle down and be ready for any number of pop quizzes dealing with
Pink perspective to automotive business
Monday, September 6, 2010
Right now I am trying to focus on totally something else and avoid writing on my blog. Because I have to concentrate on that subject! Anyway, as you are reading this post my concentration is diverted from that subject to this subject.
Enough with that and this game. I notice something very important for automotive business, I know none of the manufacturer will take it serious but I want to say it :) If you read any consumption report from shinny consultancy firms, you will notice that women don’t care about the price and they want to buy it when they see anything. Therefore, nothing is left on women sections of any department store. We can assume that, women buy with high price and ignore to wait until sales.
This is an important motivation to sell car which are hopeless or they don’t promise any muscular identity. Of course you cannot offer pink coloured Mercedes G Wagon, it has too much testosterone hormone for being pink. But there are some cars which have no hormones! For instance Nissan Micra. My dear blogger friend Iconjane has one. And I know many other girls who own a Micra. Micra is a women car, or in terms of German it has feminine article, Die. You cannot turn Micra into a VW Polo GTi! Micra’s target market is very clear, women!
For instance Fiat 500 is neutral car. It is neither male nor female. In terms of German, that is Das (neutral article). You can offer Abarth version with more horses and you can offer Barbie edition. It is very flexible product. 500 does not give the same message like Micra, “I am female or this car belongs to my wife”. I cannot ignore the Honda Jazz also, that’s a women car and offers pink. Also Toyota Prius, kind of women car. Electric engine, no proper reason to buy, too silent, too boring; basically it does not offer any excitement. Actually that’s a hopeless car.
Anyway, my suggestion is to offer special women editions for these cars. Christian Louboutin edition, Chanel No.5 (I have no idea how to turn a car into a No.5), Louis Vuitton edition or pink edition. It should motivate women customers to buy! As usual with higher price, this is the basic of automotive business always charge more! So, if you have a women orientated or hopeless car focus on catching women’s’ attention, they would love it :)
By the way, men also spend pointless money on Ferrari Store and Porsche Design store. How do I know, I just look at the mirror !
Pictures' Copyrights
Toyota, Honda, Chanel, Christian Louboutin, Louis Vuitton, Nissan, Fiat
Italy's National Automobile Museum in Turin (or Torino I'm not sure, I can't read Italian)
Sunday, August 29, 2010
the wood buck for an Alfa Romeo Guiletta Sprint Fiat Turbina the winner of the Paris to Peking race If you are ever near Torino, it looks like a must see to me! http://www.museoauto.it/home/ Images from http://www.flickr.com/photos/tomislavmedak/
Why we buy Italian Cars? That's love pain!
Thursday, August 5, 2010
Why we Love Italian Cars? This is the second unanswered question after what is the solution for love pain! Italian cars don’t have very good reputation in automotive industry, especially for reliability. Ferrari, Alfa Romeo, Maserati, Lancia created some questions marks in everyone had, especially Alfa Romeo and Maserati were the king of trouble making! Many people were complaining about their Alfa Romeo or Maserati and they were talking about how it broke down on that street, on the bridge and etc. Of course I cannot consider them as a royal customers, they would probably never bought anything Italian. 
But did this change the attitude towards Italian cars? Of course no. If you love car, you should love one Italian brand even if you don’t buy it. I did not say even if you cannot afford it. When I had my old Ford Focus in 2004, I have chance to Alfa Romeo 147 but I didn’t! Because I was afraid. Now I would definitely buy an Alfa Romeo MiTo, it is very sexy.
Many people were saying, don’t buy Italian cars but none of those brand were bankrupted! Actually Fiat bought all of them and saved them. This is the reality but they are still in business, also they are more reliable. There is only a slight problem with their reputation.
Recently I read an academic article which was mentioned on newspapers. In Rutgers University in USA, some scientists decided to investigate love pain. I really don’t know why they did this. Anyway, they found some people and them inside machine and they spotted the place on brain. Yes, the place which makes us malfunction when we are rejected or suffer from love sickness. Unfortunately I don’t have right to publish the images but we won’t understand anything from that.
The important point which I found out from the academic paper, Italian cars have the same impact on people. They are touching the same spots in the brain like love and when we lost our Italian car, we cannot forget it very easily. From the research, as the time passes the pain is diminishing but you can see Italian car very easily and you can buy one also. So you will not suffer from the pain.
From the combination from the academic research and my observations; I can suggests that Italian cars is touching the love points in our brains and we fall in love with those cars. Even though we know that Italian cars are not reliable, we try our chance once in a life time. For that reason, they still make profit. I am proud to find the answer for this unsolvable question.
Pictures' Copyrights
Fiat, Maserati, Ferrari, Alfa Romeo, Diesel and Enzo Ferrari Movie
Fiat 500 cover by Louis Vuitton
Monday, July 12, 2010
Yesterday Fiat announced their new micro sized petrol engine. 0,9lt engine with just two cylinders and producing up to 105 horsepower. Yes, it is less than one litre and two cylinders. Technically it is slightly bigger than a iPad!
This new TwinAir micro sized engine is also greener and producing less CO2, but I don’t know how much it is. Fiat did not provide any data for this. 0,9lt engine with two cylinders cannot make more CO2 than a couple of trees.
Fiat 500 is my most favourite car. Unlike Mini, this car has its own unique soul. You can find the excitement of the original 500 and touch of quality with reasonable price. That’s main point that diversifies from Mini, a normal price not a price of a small island for a small car.
Honestly, Fiat 500 is giving you everything which you can need in a car. Electronic climate control, glass roof, leather seat, automatic gearbox, micro sized engine, excellent design, xenon headlights, safety features and many other abbreviations. All of these things are packed in a very normal price! Apple is offering many thing with iPhone 4 but charging catastrophic amount of money.
When we talked about iPhone, we cannot ignore the sexy stuff of iPhone. Actually major reason to own one. Louis Vuitton accessories! LV is offering very sexy and expensive bag for iPhone, iPad and iPod. High quality finished leather is covering your ridiculously expensive gadgets. When I thought about the size of two cylinder Fiat 500 engine, I guess LV can make a bag for it. As you can see from the pictures, engine is that small. 
Actually I have a better idea for LV. They should start to offer car covers and start from Fiat 500. You will have a leather car cover which will fit exactly to your car. For example; Fiat 500 cover will fit only to Fiat 500, nothing else! Of course it will be leather with LV logos everywhere. I guess many people will buy this cover, even if their car is parked somewhere inside.
Pictures are taken from;
Fiat and Louis Vuitton Websites
Sorprendente Fiat Panda
Monday, April 19, 2010
SUV, I think anyone what this stands for! It is more common and more involved in our lives than ABC :) In automotive industry nearly every brand has an SUV model, even the Dacia. It became so popular and cash making even the Aston Martin considered to produce one as Lagonda!This popularity had adverse impacts on SUVs' off road ability and really who needs that! Therefore, many SUVs are offered by optional off road package or nothing. People do not wish to take their SUV to mountains, the only obstacle is the pavements! That's the main advantage of SUV on city jungle, parking on pavements :)
Actually I like SUVs, my favourite is the first generation Mercedes M Class which was looking better than the current model. Also Range Rover is a good option with prehistroic option list. Sorry, it is not very competitive like others. And there is the Fiat Panda 4x4. Yes, Fiat Panda! It is one of the cheapest and very functional SUV on market and capable of doing real off road. How? As the Panda is a very light car unlike Range Rover, it does not suffer much on climbing or crossing rough terrain. Its traction control helps to cope with adverse conditions. I am pretty sure that nobody ever thought of Panda 4x4 as a good option for off road but that's the fact!
Picture is taken from;
Fiat Website
Video is taken from;
Fifth Gear
The Best Car Designer: Frank Stephenson
Friday, January 8, 2010
Most of you have never heard of this name. But if I wrote Tom Ford, everyone will know it :) However, Stephenson is a very successful car designer like the fashion designer Tom Ford. The cars he designed are the ones we felt in love with them. This is ability is very rare, even the very well know car designers have disaster designs (eq. Chris Bangle: BMW X3) but Stephenson has none. All of the cars he designed are piece of art and turn into money maker. I cannot find an ugly car from Stephenson's design! Whatever he designed, it is magnificent. 
These are the cars which he had designed;
Mini
BMW X5
Ferrari F430
Ferrari 612 Scaglietti
Maserati QuattroporteMaserati MC12
Lancia Delta HPE
Fiat 500
McLaren MP4-12c (McLaren should find a better name which we could remember "easily".)
As you could see there are no "ugly" cars in this portfolio :) And you don't have to be rich to drive his cars :) Like, Fiat 500 ! BMW should have kept him. If they have done that, there won't be so much scary BMW around us. The best one is the Maserati Quattroporte, this is my choice :)
I am pretty sure thati you cannot deny that any of these cars are not beautiful unless you are not looking somehwhere else now :)
Pictures (in order);
Fiat 500
Ferrari 612 Scaglietti
Maserati Quattroporte
Picture are from;
Fiat Website
Ferrari Website
Maserati Website
Realistic Dream! Grand Cherokee 1,3 lt Diesel
Saturday, January 2, 2010Grand Cherokee is one of the icons of SUV segment. End of 1990s and in the beginning of 2000, it was one of the most competitive vehicle on market despite its huge V8 petrol engine. However, as the petrol prices rised and new SUV introduced to market, Grand Cherokee's power diminished and turn into a inferior SUV. More basicly, people tend to prefer Grand Cherokee, because it was cheaper than its rivals. They were not choosing it, because people willing to drive a big SUV and they don't want to pay too much money to Mercedes or Range Rover. And they preferred Grand Cherokee!
Grand Cherokee lost its market power very dramatically! As Chrysler could not keep up with customers demand and they could not developed vehicles which is good enough for market. And everything collapsed. However they still have chance, but how?
Now, Chrysler and Fiat started to work together and soon we will see Fiat's diesel and small petrol engines in Chrysler range. And we could see something very interesting ;) Like; Fiat powered Grand Cherokee !!!
As we all know that Fiat is very good at small diesel engines. Also during last decade, diesel engine became nearly forty percentage more powerful. So; in following years Chrysler could come up with Grand Cherokee 1,3lt Diesel. I know 1,3lt Fiat diesel is only producing 95 horsepower but when we consider the sudden increase in diesel engines, Fiat could introduce 150 horsepower version of the same engine. Or, they could offer this small diesel in small Cherokee and introduce 2,0lt diesel in Grand Cherokee.All of these are just predictions, however there is something very obvious about Cherokee's future; it will have very small diesel engine to survive! Sorry Cherokee, you have to get use to small diesels ;)
Picture; Grand Cherokke, Jeep Website
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