Showing posts with label MAN. Show all posts
Showing posts with label MAN. Show all posts
Perfect Combination for Bugatti Veyron
Tuesday, January 26, 2010Matching shoes and handbags are vital for ladies. For every occasion they try their best to match two things together. This complicated and tiring process is a part of every ladies life!
If you are man, you don't need to care about these things very much, until now! In Holland, a Bugatti Veyron is on sale with a same colour transporter truck. There is one thing more cool than Bugatti Veyron is a Bugatti Veyron with transporter truck with the same colour!
This interesting matching is available JamesList website. However there is one thing interesting; Bugatti is produced by VW and the truck is Mercedes Atego. In my opinion to make a better match, the truck should have been a MAN, as the MAN is partly owned by VW.Anyway, if you have €895,000 to spend for a car, you have bargian here! Click Here
MAN !
Thursday, January 14, 2010
MAN is the oldest automotive company, most of us never heard of this. However, MAN is doing business for 251 years. And they are the inventor of diesel engine. Yes, today's the most popular engine is invented by German company MAN. Last 251 years, MAN was like u-boat (submarine in German) and they just manufactured trucks, buses, diesel engine, turbos and many more thingsthings but nobody knows MAN. Also most of the ships, trains, yachts, generators are powered by MAN. Actually, MAN is always taking a part in our lifes but we don't notice it.
Despite all these advantages, MAN does not focus on marketing activity to inform society about their impact on their life. Twenty years ago, there was no need to do these kinds of activities, because there were not too many competitors and markets were not complicated like nowadays. However, things have changed and even the Chinese are offering diesels. And MAN still does not act any marketing activity to inform that "we invented the diesel". If any other company had this advantage, they will say it all the time! Diesel invention is not the only thing, diesel engines are also offering very low emissions. Or we can say green peace lover, tree huger.
MAN has a great potential in today's marketing made branding age. MAN has the every kind of material to strength its brand image and increase its competitive advantage but they don't want to do it!In general; everyone knows that electricity is invented by Edison. Electricity is inseparable from our lives. Also the diesel engine is in the same position! Without diesel engine, we cannot survive in contemporary world. Diesel engine is sustaining our life, from deliveries from oversees to generators. Rudolf Diesel deserves to be known like Edison.
Study Module: What is Diesel?
Thursday, December 31, 2009I am starting 2010 with diesel article, I hope it won't end up with natural gas powered engine :)
A breif detail about diesel engine; it was invented by MAN Engineer Rudolf Diesel in 1892. And for long time US didn't use it.
US market did not have a proper introduction with diesel engine. All they know about diesel is trucks and Cummins and pick-ups. I am not criticizing, they have cheap petrol and their culture is orientated with V8 petrol engines. That's very good, when you have very cheap petrol. But now world has changed and US market has changed also, fuel efficient is more important! They are looking for environmental and fuel efficient cars and they stuck on hybrids.
However, new technology diesels are very powerful, efficient and very silent. Eventually; US market has bias on diesel engine and they don't know it properly. Only %1 of passenger cars are equipped with diesel engine. As they don't know enough, they don't want to buy something which is unusual for the market. Now automotive companies are trying to educate US market for diesel engines. I think they should put some diesel powered NASCAR car like they did in LeMans and let customers to feel the power of diesel.
I am pretty sure that; if the US market is educated effectively and break the bias on diesel engines, they will love it. Because, you can feel the power better with diesel. Yes, this sounds very good on slogan for US market :)
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