Volvo S60's lovely merchandises
Tuesday, January 25, 2011
I was planning to write something else for today but my blogger friend Sila sent me something which I could not avoid it :) Actually this is the most remarkable thing about a car :)It was about Volvo and its lunatic level of brand extensions strategy. Sila is a fashion blogger and she has nothing to do with cars except driving them! As you can imagine the situation is so serious.
Volvo's new "eye-catching" model S60 packed with attitude and driving pleasure (I don't know how you pack a car with attitude and driving pleasure) is offering nail polishes. You didn't read wrong, Volvo S60 has nail polishes as a brand extension strategy and it can be bought from Volvo's merchandise store.It offers three differently pleasuring colours! 612 R-Design Red, 481 Cosmic White, 704 Vibrant Copper, 487 Ember Black. And they are being offered by a very reasonable price of €18 (£15) but the red is cheaper €10 (£8)!
I don’t have any knowledge on nail polish colour codes but as far as I understood these codes are the Volvo S60's colour codes. And from the press release I can understand that, when you buy a Volvo S60 with these colours you are supposed to buy the same colour nail polish!
"Volvo is probably the first car maker in the world to market nail polish. We wanted to do something a bit different, with a touch of humour and a little unexpected twist for the launch of the new car, while at the same time offering our female target group an unusual product," says Yvonne Hall Tobiasson, Merchandise & Licensing manager at Volvo Cars' Global Marketing departmentFrom this point of view, I can clearly say one thing. Volvo S60 is the best female car of the century :)
By offering nail polish a part of brand extension strategy, Volvo ticked the female section in S60's gender section and definitely avoided many male customers. I really wonder the male "potential" customers’ interpretation of these products :) When you check their website for S60, it is full of testosterone hormone :)And from old days, Volvo S60 had a very impressive show to press and with these colours we can polish it better :)
White, Copper and Black
Red
White, Copper and Black
Red
Pictures' and Video's Copyrights
Volvo, Wired
Ecco la Fiat Freemont: primo, storico frutto dell'alleanza Fiat-Chrysler
Monday, January 24, 2011Eccola: svelata la Fiat Freemont, una delle novità più importanti dell'anno e, probabilmente, dell'ultimo decennio. La macchina in se non conta quasi, quello che fa la storia e che qui importa è che questa macchina - a proposito sarà commercializzata nella seconda metà del 2011 - è una Fiat che nasce da una costola del Dodge Journey ed è soprattutto il primo veicolo Fiat frutto della partnership con Chrysler Group. Una tappa storica, quindi, che dà letteralmente fuoco alle polveri della pioggia di novità che il Gruppo Fiat presenterà entro tre anni con un intreccio di pianali, fabbriche e motori mai visto prima. E basta guardare questo Freemont (prodotto nello stabilimento messicano di Toluca, lo stesso dove nasce la 500 per il mercato americano) per capire il discorso: la macchina - e non c'è bisogno di essere esperti per capirlo - è una Dodge ma la meccanica è tutta Fiat: il motore è infatti il 2.0 Multijet da 140 CV o 170 CV) abbinati a un cambio manuale. Per ora l'unica versione disponibile è questa, con trazione anteriore, poi arriveranno anche le versioni 4x4 con le motorizzazioni 3.6 benzina V6 da 276 CV, questo della famiglia "Pentastar" del Gruppo Chrysler. Non solo, Fiat ha stravolto l'assetto della macchina, rivoluzionando sospensioni e sterzo, ora più preciso e diretto, mentre si è fatto anche un grande lavoro per insonorizzare l'abitacolo. Certo, si potrà discutere a lungo sull'eccessiva somiglianza fra la Freemont e la Journey ma d'altra parte nessuno si è mai scandalizzato in passato per il fatto che Fiat Ulysse, Peugeot 807, Citroen C8 e Lancia Phedra fossero la stessa macchina. Largo quindi a questo singolare Crossover che fra l'altro si sposa perfettamente con l'immagine di auto pratica, comoda e simpatica di una Fiat: è lungo 489 cm, ha una larghezza di 188 cm e grazie al passo migliore della sua categoria (289 cm) regala uno spazio record, che si traduce in 7 posti standard con una vera terza fila di sedili spaziosi, facilmente accessibili grazie all'apertura a 90° delle portiere. Con un semplice movimento i sedili della terza fila possono essere abbattuti scomparendo completamente sotto il pavimento e creando un vano di carico regolare. Non mancano poi i "child booster" (solo sulla seconda fila), il geniale sistema che grazie a cuscini di rialzo, consente la corretta seduta dei bambini, un bagagliaio che arriva fino a 1.461 litri. In ogni caso, se il design fra Journey e Freemont è identico, l'abitacolo è diversissimo: sul crossover Fiat la plancia è avvolgente con elementi cromati, la strumentazione è tutta nuova, consì come la console centrale e l'uso di materiali soft touch. Dalla filosofia Dodge arriva in compenso un allestimento ricchissimo che prevede già sull'allestimento base i 7 posti, il climatizzatore automatico a tre zone, sistema keyless entry, cruise control, trip computer avanzato, sistema di monitoraggio della pressione pneumatici (TMPS), fendinebbia e radio touch screen con schermo a colori e comandi al volante. Il tutto con un listino che andrà da circa 25 mila euro in su. Insomma, una bella macchina da famiglia formato convenienza, che arriva pure al momento giusto visto che la mai capita Croma va in pensione proprio nello stesso periodo in cui debutta il Freemont.
(Fonte: www.repubblica.it - 24/1/2011)
Hello Evoque: Istanbul
I never like to write about local topics in my blog, I would like to write thing which can be catch the interest of whole internet users. In other terms; think global, speak global! (I made this now) For that reason, I never discuss on very local issues but this time I would like to do it :)
Now there is an exquisite campaign is going on with Range Rover Evoque. (Land Rover’s new small and luxury SUV vehicle which is placed under the Range Rover brand.) You can find many articles about Evoque in my blog, because I really love the vehicle. And this great SUV has a very eye-catching website called HelloEvoque.Com. This website linked to Pulse of the City mobile application and your routes are being uploaded to this website. 
When this campaign first started, there were only couple of cities and I mentioned on my blog to add other cities such as Istanbul. I am not saying Istanbul because I am from Turkey, I am saying Istanbul because it is one of the unique cities on earth and it should be a part of the campaign. I don’t know whether the PR agency read my blog and changed their decision but now you can see the Istanbul as well! However there is question mark on website. In other cities you can see various people who are involved with arts, music, acting or in journalism and they talk about their journey with Range Rover Evoque on that city! Hopefully the agency picked up really respectful people and avoided “popular culture” celebrities. Range Rover’s brand identity matches with the people. And it is good to avoid popular culture’s celebrities! You can see those people on everywhere, they are too much popular for their short popularity time-frame and it becomes unfortunate to see a good product with too much popular culture.
Since now Land Rover PR Team chosen very good profile and I do hope that they will do the same with Istanbul also. I do not wish to see some Turkish pop star celebrities or models or some people who may overlap with the Range Rover’s brand identity. I am sure that the Land Rover’s Turkish distributor Borusan Automotive’s PR firm will not a mistake like this. I just want to express my feelings on this project :)
Earlier Posts:
Pictures' Copyrights
Land Rover and Me
Daimler moving fast on hybrids
Daimler will offer hybrid versions of its Mercedes-Benz C-, E- and S-class vehicles in the United States and Europe within three years to meet tightening global fuel economy standards.
Herbert Kohler, head of Daimler's E-Drive and Future Mobility unit, said Daimler is moving quickly on hybrid technologies. "We have a leading position in the premium segment concerning alternative propulsion systems, and we will defend it," he said.
A Daimler source said the C- and E-class full hybrids will be launched in Europe before 2013 and the S-class plug-in hybrid will be launched in 2014.
A second source said U.S. versions will follow about six months later.
Mercedes does not currently offer a plug-in version of its vehicles in the United States. The current S400 is offered as a mild hybrid, and the M class is a full hybrid.
A mild hybrid uses an electric motor and acts as a start/stop system, but the electric motor does not drive the vehicle by itself. A full hybrid can be driven short distances using the electric motor.
Kohler also said Daimler will continue to invest heavily in r&d this year, spending half of its $5.6 billion budget on alternative powertrain technology.
GM looking to double Chevy Volt production to 120,000 by 2012
General Motors Co. Chief Executive Officer Dan Akerson plans to double the 2012 production capacity for the Chevrolet Volt to 120,000 as he works to boost the plug- in hybrid’s sales, said two people familiar with the matter.
Volt output this year may increase to 25,000 from an original plan of 10,000, Akerson said earlier this month. GM now is working with suppliers to raise 2012 capacity from an earlier target of 60,000. It may not build that many if parts aren’t available or demand isn’t strong enough, said the people, who didn’t want to be named because the plans are private.
Akerson, who became CEO in September, wants to sell more of the $41,000 Volt and is pushing to use its Voltec gasoline- electric drive system for models sold by other GM brands. Akerson has said he wants GM to have more fuel-efficient models ready for a possible increase in oil prices to $120 a barrel.
“We want to stay sharply focused on technology,” Akerson told analysts at Deutsche Bank’s Auto Industry Conference in Detroit on Jan. 11. “We don’t want to be caught flat-footed as we were in 2008.”
Crude oil that year climbed to more than $140 a barrel and average gasoline prices topped $4 a gallon. Sales of trucks and cars with large engines plummeted, contributing to GM’s $30.9 billion loss that year.
Randy Fox, a GM spokesman, declined to comment on production plans. He said he didn’t know how many people have ordered a Volt or how long they will have to wait.
Volt Goals
Akerson told his executive team in early December that he wanted to boost Volt production and explore adding its drive system to several models with a goal of at least tripling sales of vehicles with that technology by mid-decade from the 2012 target, people familiar with the matter said at the time.
After exploring its options, the team settled on doubling capacity for the Volt next year, they said. GM is still evaluating the Volt’s technology for other models.
Higher output will allow GM to reduce the cost of the Volt’s drive and battery systems, helping it lower the car’s cost in future years, said Jim Hall, principal of 2953 Analytics Inc., an automotive consulting firm in Birmingham, Michigan.
GM should be able to sell all of its Volt production as long as the government’s $7,500 tax incentive is in place, Hall said. The incentive expires after GM sells 200,000 of the car.
“The only way they will get cost down is with more production,” Hall said. “They are in a race to get costs down concurrent with selling 200,000 Volts.”
GM may announce the production increase at the Washington auto show next week, one of the people said.
The Volt can travel about 35 miles on a fully charged battery before the gasoline engine kicks in, giving the vehicle an additional 340 miles of range on a full tank of gas, GM said on its website.
The U.S. Environmental Protection Agency estimated the Volt’s energy use as the equivalent of 93 mpg in electric-only mode. In combined gasoline-electric driving, the EPA estimated the Volt would average 60 mpg, GM said. In gasoline-only mode, when the battery was drained, the car would get 37 mpg, GM said.
Source: Bloomberg
Mazda to begin EV trials in 2012
Mazda will enter the electric car foray from spring 2012 when an all-electric version of its 2 supermini will begin trials in Japan.
The Japanese firm had yet to show its hand with its plans EVs, with most of its previously announced future development (known as its Building Block Strategy) centred on its ‘Skyactiv’ technologies, included highly efficient and future-proof powertrains and transmissions.
Mazda has said its new EV programme – one it is embarking on alone and not in partnership with another manufacturer - will “enhance its knowledge of EV usage requirements in everyday motoring and the practical demands placed on electric drive technologies”.
The new Mazda 2 EV is expected to have a range of around 125 miles and will be leased to local governments and fleets whose users have short city commutes.
Mazda has revealed that electric technologies including regenerative braking and hybrid drivetrains will be gradually introduced into models in coming years, while a full EV based on the results of the trials is also likely to make it into production.
The firm insists “the internal combustion engine is expected to remain at the heart of the automobile for the near future”, and its Building Block Strategy and EV programme will allow for models that offer “driving pleasure as well as outstanding environmental and safety performance”.
Prime immagini della Ferrari FF: trazione integrale e... portellone
Sunday, January 23, 2011L'erede della 612 Scaglietti si chiama Ferrari FF ed è tutta un'altra macchina. A Maranello hanno scelto di cambiare formula: la nuova gran turismo quattro posti è una shooting brake a trazione integrale. Una Ferrari come mai s'era vista prima. O quasi, considerando le one off (Panther Westwinds su base Daytona) e gli esercizi di stile del passato (330 GT di Vignale).
Fastback - La linea, molto elegante e raffinata, è frutto della sinergia tra Pininfarina e il Centro stile Ferrari diretto da Flavio Manzoni (ex Volkswagen). Al di là della linea e, soprattutto, della presenza del portellone e di un bagagliaio degno di questo nome - si parla di una capacità di carico da 440 a 800 litri - a fare notizia è il debutto della trazione integrale 4RM (quattro ruote motrici) su una Ferrari.
F come four - Il sistema di trazione integrale permanente è stato sviluppato dalla stessa Ferrari e, a detta del Costruttore, ridurrebbe del 50% il peso rispetto a uno schema tradizionale, permettendo nel contempo una distribuzione delle masse ottimale per una vettura sportiva, con il 53% sul retrotreno. Un computer si occupa di gestire la distribuzione della coppia motrice istantaneamente su ciascuna ruota, secondo le condizioni del fondo e dello stile di guida.
Assetto attivo - La Ferrari FF, inoltre, è equipaggiata con le sospensioni a smorzamento magnetoreologico Scm3 (un fluido all'interno degli ammortizzatori varia istantaneamente la propria densità in funzione del campo magnetico che viene applicato) e con l'impianto freni Brembo CCM2 con dischi carboceramici.
Oltre 100 CV/litro - Sotto il cofano c'è un nuovo V12 da 6.262 cm3 di cilindrata a iniezione diretta da 660 cavalli a 8.000 giri al minuto, abbinato al cambio F1 a doppia frizione montato al retrotreno, secondo lo schema Transaxle. Secondo i primi dati dichiarati dalla Ferrari, la FF avrebbe un rapporto peso potenza di 2,7 kg per cavallo e sullo "zero-cento" fermerebbe i cronometri dopo appena 3,7 secondi. La velocità massima è di 335 km/h. Di seguito, la scheda tecnica con i primi dati resi noti dalla Ferrari.
Motore - V12 (65°); 6.262 cm3; potenza massima 660 CV a 8.000 giri/min; coppia massima 683 Nm a 6.000 giri/min. Dimensioni e peso: peso a secco 1.790 kg; distribuzione della massa 47% ant., 53% post.; rapporto peso/potenza 2,7 kg/CV. Prestazioni: velocità massima 335 km/h; 0-100 km/h 3,7 secondi. Consumi ed Emissioni (Combinato ECE): consumo medio 15,4 l/100 km, emissioni CO2 360 gr/km.
Presentazione - Il debutto ufficiale della nuova Ferrari FF è previsto al Salone di Ginevra, in calendario dal 3 al 13 marzo prossimo.
(Fonte: www.quattroruote.it - 21/1/2011)
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